Whether you have a big corporate website or basic brochure website, regularly updating the content has countless benefits. We know that updating your site isn’t always top of your to-do list, and that it costs time and money, but if it’s done correctly can benefit your company greatly.
Wouldn’t you want the competitive edge over your others?
So… what are some of the benefits?
1. It’s Great For SEO
Google loves fresh content on websites, and they like to have quality posts in their index.
Remember: when you’re writing blogs and posting them on your site, you should be applying good internal linking practices. This means using a keyword that you would like to be found by, and linking it back to your homepage. For example…
See what I did there?
2. It’ll Improve Your Social Media Strategy
What’s the point of inviting people to an event and then having nothing to say?
This is what your social media followers will think of your brand if you aren’t posting informative and helpful posts. Instead, regularly post interesting blogs and it will drive traffic to your site, which will help with your search rankings.
3. It Benefits Your Users
Let’s remember that at the heart of any business is customers, so isn’t it important to keep providing them with fresh information about your products and services?
A user that finds what they’re looking for on your website will come back time and again, and might even tell their friends.
4. It Shows That Your Company Is Active
It’s a bit like giving your business a heartbeat, and showing your customers that you’re alive and active. Regular updates instil a bit of trust with your customers, and show that you’re passionate about your products and services.
5. You Should Always Be Marketing
Updating your content is a core part of marketing.
It isn’t enough to run one campaign and then sit back to enjoy the magic. Your sales platform will quickly dry up, unless you post regular (and high quality) content.
Did you know that most businesses update their website every 3 to 5 years? When was the last time you updated yours?
Jak Inc offer a £500 Small Business Grant to businesses looking to update their site, so long as there is an e-commerce feature built in. Book in for a coffee and tell us about your ideas, and we can help make them into a reality.