With thousands of new fonts uploaded to the internet by developers and designers every year, finding the right typeface for your website can be difficult. However, while most fonts are pleasing to the eyes and offer something unique, not all of them are suitable for website design.
Your choice of font can have an impact on browser compatibility, load time and overall design, so it’s important that you select the right one for your brand. To offer assistance, we’ve put together some of the most important elements of finding the right font for your new website.
Go back to basics
While serif offers something traditional, sans serif is a more appropriate design choice for your website – it’s easier to read from a whole host of devices, and it’s considered ‘industry standard’.
However, this is not the only consideration you need to make when selecting a font for your website – you also need to think about spacing, as kerning can affect the readability of your content. Take the time to play around with your font in different situations – does it look good in bold, does it work for long-form content and is it strong enough to work in lighter colours?
Ensure compatibility
One of the biggest challenges in typography for the web is the fact that you don’t know what device your users will be visiting from. Therefore, it’s important that your font is compatible with a range of devices – from desktop computers to smartphones – if you want your website to work.
Find a font service
A web font service – like Google Font, Adobe Typekit or Webtype – makes it easy to find a font that works for the web. Such services allow you to view an expansive library of typography without you having to pay for individual fonts, and you can play around with different styles, sizes and weights before you download them for use on your website.
Think about your brand
There’s little point in finding a modern, quirky font if it is not a true representation of your brand, so experiment with different styles to find a font that’s on message. Think about how your font will match colours, images and the overall personality of your website.
Monitor the speed
Fast loading times are essential for web developers – especially considering the fact that Google gives fast loading websites an SEO boost. One of the best ways to combat this is to rely on a font that’s preinstalled on machines already, but you can also rely on online font directories like Google Fonts to load fonts immediately without having to serve them directly from your website.
If you’re looking for a new website, rely on the web design experts at JAK. With years of experience in both web and graphic design, we can find the right fonts for your project and create a unique online persona for your brand. Get in touch today on sales@jakinc.uk, call us on 0191 3882 698 or click here to visit our website.