With over 500 million active users, Instagram is one of the world’s most popular social networks. While you may think that the platform is only for posting pictures of your food and stalking your friends, it can be used as a powerful business tool to boost sales. Below, we round up five ways you can convert your Instagram followers into customers.
Add a Shop Now button to your products
If you regularly post pictures of your products – whether that’s clothing, homeware or food – it’s easy to generate sales by adding a Shop Now button to your posts. More and more shoppers are turning to apps to buy goods from their phones, so baking ‘buy now’ options directly into your social media marketing is the best way to boost engagement and grow your sales.
Add calls to action
One of the most frustrating things about Instagram is the fact links in your image descriptions are not clickable, so it’s important that you use the right text to get customers on board. Adding a solid call to action to your posts is one of the best ways to turn browsers into buyers, whether that’s ‘buy now’, ‘visit our website’ or ‘send us your questions’.
Offer discount codes
If you run an ecommerce website, you’ll know that it can be difficult to get visitors to make their first purchase from your website. Offering discount, coupon and promo codes for special occasions is a great way to give a gentle nudge. Use attractive photography and typography to promote your discount, and consider making it time-sensitive to add urgency.
Tell a story
Content marketing and social media are all about telling stories. When you don’t have words to tell your customers what’s going on, you need to use imagery. Videos, photography and infographics can all give your customers new information and help them connect to your brand on a deeper level, while the newly-released Instagram Stories feature allows you to create annotated posts for greater flexibility.
Run a competition
Freebies and giveaways can open your brand to a whole new audience, so consider running a competition on your Instagram profile. Whether you ask followers to repost your content, shout out your profile or visit your physical store and take a selfie with your products, it’s easy to make your audience more engaged and give them something in return.
If your Instagram feed isn’t up to scratch, rely on the experts at JAK to help. We’re experts in social media, graphic design and photography and can transform your social media presence. Get in touch today on sales@jakinc.uk, call us on 0191 3882 698 or click here to visit our website.