With more than 450 million registered members to its name, LinkedIn is a powerful social network that should be taken seriously. But how can you use your LinkedIn profile to boost brand awareness, find leads and grow your business? Here are three action points to start with.
Join groups
LinkedIn is jam packed with niche networking groups for a whole host of industries, and each one acts as its own independent social network. By joining groups, interacting with sub-communities and posting your content, you’ll be able to grow your brand. Many of the members of these groups could be potential customers, so it makes sense to network.
Connect with professionals
Although there’s merit for restricting access to your personal social networking profiles to friends and family, LinkedIn is different. More than 49% of active members have more than 500 first level connections, so there’s no excuse not to add relevant professionals from your industry. If you don’t, you’re restricting access to your content and cutting off the chance to engage with more than 400 million potential customers. Connecting with more people on LinkedIn means you can be found by more professionals, drive more traffic to your website, generate more leads, build your database and create more opportunities for growth.
Post content
Your content marketing efforts may be aimed exclusively towards growing your blog, but adding new content to LinkedIn can be equally as beneficial. It’s easy to add long-form posts to LinkedIn, and the rewards from sharing and comments can offer a big boost to your business. Some content marketing experts even recommend uploading your existing blog posts onto LinkedIn directly to increase your content’s visibility and keep your professional brand active.
There you have it – three ways to use LinkedIn to grow your business. What else do you do to drive traffic to your website or generate leads? Let me know in the comments below!