If you’re considering a new design for your brand’s website or promotional materials, then you may be wondering about white space.
When it comes to designing posters, business cards and other materials, you may think that fitting in as many colours and objects as possible will help your brand stand out, but sometimes the opposite can be true.
Today, we’ll consider the importance of white space in graphic design and highlight some of its major benefits.
White space separates elements
Although colour is great, white space can be used to separate pieces of content. For example, on a poster, you may use white space between elements like the date of your business event and your logo to distinguish that these are separate parts. Although this sounds obvious, many designers cram content together which can confuse your audience and make information difficult to read.
Space can add emphasis
When you design a poster or business card with white space, your attention is immediately focused on the elements – whether that’s your logo, sales message or contact information. By making information clearly visible, you’ll increase the effectiveness of your promotional communication.
Implies luxury
Although some may argue that the colour white is dull and unimaginative, such space can actually become an element of your design that evokes sophistication and elegance. Pairing white space with a well-designed logo or modern font is one of the best ways to show that your brand is luxurious.
Can be imaginative
White space can be used to let your audience’s imagination run free. If your organisation is creative, educational or forward-thinking, then white space can be used to demonstrate your attitudes and engage your audience in a new way.
The idea of white space being empty space is certainly not true, but it’s important that you only use a minimalistic approach to graphic design when appropriate.
If you’d like us to help with your graphic design or branding, we’d love to hear from you. Email us on sales@jakinc.uk, call us on 0191 388 2698 or click here to visit our website.