For webmasters who want to monitor traffic and find out more about their user’s demographics, Google Analytics has long been the ultimate tool. Although using the software on a basic level is easy, there are some lesser known tips and tricks which you can take advantage of to make the most out of your analytics.
Add Google Analytics to your self-hosted WordPress website
Setting the right header tags for Google Analytics is fine if you’re good with HTML, but there’s a simpler way to integrate Google Analytics into your website’s design. By downloading a free plugin called Google Analytics by Yoast, you will be able to configure your analytics and monitor your website’s progress from your Dashboard – without having to log into Analytics every time you want to see a report.
Integrate Google Analytics into your email marketing campaigns
If you want to maximise the effectiveness of your email marketing campaigns, integrate Google Analytics into your emails. Platforms such as Constant Contact and MailChimp allow you to connect your Analytics account using an API key so that you can track traffic from the links in your campaigns.
Find your website’s landing pages to optimise content
By logging into your Analytics, clicking on Search Console and then Landing Pages, you’ll be able to find out exactly how your visitors get to your website. If you notice that a particular blog post or piece of content is attracting a lot of traffic, optimise this page to be a ‘welcome mat’ for your website. Add an email subscription box, a link to your more recent content and continually update and improve it to ensure it maintains a good rank on Google and other search engines.
Improving your website’s mobile optimisation
Web traffic from smartphones and tablets is increasing by the day, so it’s impossible to ignore this segment of your audience. Use the mobile report in Google Analytics to find out your mobile bounce rate and your user’s time on page. If you have a high bounce rate or a low time on page, there’s a chance your website’s mobile design isn’t working, so use this information to make improvements.
If you’d like the team at JAK to help manage your website’s search engine optimisation, get in touch today. Email sales@jakinc.uk, call 0191 3882 698 or click here to visit our website. With years of experience managing a wide range of clients, we can improve your website’s search engine rankings and take you on the journey to success.