As the internet becomes an increasingly important part of our everyday lives, more businesses are spending large percentages of their budgets on digital marketing – and, in some cases, abandoning their offline marketing strategies entirely. However, businesses that rely solely on online or offline marketing are missing out on the benefits of combining the two into one manageable, integrated campaign that delivers the effective results your business needs.
Below, we’ve rounded up five ways you can make your online and offline marketing work in unison.
Get your branding right
You should already understand the importance of having a well-designed website and using similar branding across your social media and digital marketing campaigns, but you should extend this consistency to your offline marketing, too. Ensure that every piece of promotional material uses the same style and colour scheme to ensure a strong, consistent result.
Use the same messages
If your company has a slogan or brand message, ensure you include it in all of your marketing activities – both on and offline. Your slogan should be added to every piece of marketing material you create, and you should follow this through on your blog, social media biographies and banner advertisements.
Shout about your website and social media handles everywhere
Perhaps the easiest way of combining your online and offline marketing campaigns is to shout about your website and social media handles at every possible opportunity. Add your details to business cards, invoices, uniforms, car signage and to every single advertisement you put out. Not only will this increase your web traffic and social engagement, but it will unify your online and offline marketing campaigns and gives users a clear understanding of where to find you.
Use landing pages for offline advertising
We’re all familiar with the benefits of landing pages for pay-per-click advertising campaigns, but using a similar strategy for your offline marketing can offer the same great results. If you promote your brand in a magazine, link back to a landing page so that you can tailor your message to potential customers.
Use the same online and offline keywords
If you rely on pay-per-click campaigns as part of your marketing strategy, then you will already understand the importance of effective keyword research. By utilising the appropriate keywords for both online and offline marketing, you will be able to reach potential customers and offer a clear and consistent service anywhere you advertise.
The key to successful marketing is consistency. By following these steps to bring your online and offline campaigns together, you will be able to save time, money and achieve the results you need. If you’d like us to help you manage your marketing campaigns, don’t hesitate to get in touch with JAK today. Email sales@jakinc.uk, call us on 0191 3882 698 or click here to visit our website.