It might be your favourite place to post pictures of your lunch and stalk your friend’s new puppy, but Instagram can also be a valuable business tool. Below, I’ve put together five reasons why Instagram should be an essential part of your business marketing strategy.
It can show your personality
Every business has a personality, and Instagram is a great way to show off what you’re all about without appearing unprofessional. Office mascots, team building days and delicious staff lunches can all be shared on Instagram and show that you’re about more than just selling products and services.
It can enhance your brand
Thanks to its wide range of filters and companion apps, Instagram is a great way to enhance your brand. Whether you opt for a filter or use one of Instagram’s companion apps – like Layout, Boomerang and Hyperlapse – you’ll find a way to shout about your brand in a unique and engaging way.
It’s where your customers are
With over 400 million active users around the world, Instagram can be a platform for growth. The chances are that many of your existing customers are already using the app on a daily basis to connect with friends and brands, so it makes sense to get in on the action and boost engagement. Post regular content, use hashtags to boost your reach and respond to your customers’ comments and messages if you want to maximise your chances of Instagram success.
It takes your brand mobile
In the United Kingdom, smartphones have overtaken laptops as the most popular device to access the internet, so it makes sense to use a social network that is exclusive to your phone. Whether you already have a strong mobile audience or you’re new to the scene, Instagram can be the catalyst for getting your brand name – quite literally – into the hands of potential customers.
It can be fun
Digital marketing doesn’t have to be limited to scheduling tweets and posting articles to your Facebook wall –you are allowed to have fun sometimes! The opportunity for creativity on Instagram is vast, so try out new things, experiment with your post timings and see what works for you.
If you don’t have time to manage your social media platforms, we can help! Get in touch by emailing Julie on j.taylor@jakinc.uk, call me on 0191 3882 698, or visit our website at jakinc.uk.