When it comes to promoting your brand and getting your products and services in front of your customers, mailing lists continue to be one of the most effective marketing methods. Paired with inbound marketing, it’s possible that mailing lists are a primary source of your new business leads.
Although building a database of potential clients is important, you won’t be able to generate the results you need unless your list is healthy. Below, we’ve put together four ways to improve the health of your mailing list and market your products and services more effectively.
Stop emailing as regularly
According to Campaign Monitor, 53 percent of consumers said that they received too many emails from retailers, so it’s essential that you get the right balance. Consider putting the power into your subscribers’ hands by allowing them to change their email frequency preferences, or conduct research into your industry to determine how often an email is appropriate. If you send too many, then the chances are that they will unsubscribe or send you to their spam box.
Tailor your blasts to segments of your list
The chances are that you will have a wide-ranging subscriber base that brings together customers, potential leads and business contacts. Instead of sending every e-shot to all of your subscribers, instead consider sending your campaigns based on demographics, interests or purchase history. Various email marketing tools offer functionality to segment your audience and track their engagement, so play around a find a solution that works for you.
Don’t send unsolicited emails
Sending an email without having the subscriber’s prior permission is something that should be avoided at all costs – doing so could be against the law, and the chances of engagement are lesser than they would be if the visitor expressed their interest in your service. Don’t add customers or contacts to your list without asking, and always remember to add a checkbox to your contact forms and download pages if you want to capture an email address in such way.
Avoid buying lists
Although some digital marketing agencies may offer you contact lists at an affordable price to boost your initial email marketing efforts, engaging in such practice should be avoided. Not only can it be considered spamming to buy and email strangers who have never engaged with your brand, but there’s no chance that these individuals will have an interest in your products or services. Building a list from scratch is the best – and only – method you should follow.
At JAK Inc, we offer a range of marketing services to take your business in the right direction. If you’d like us to help you manage your digital marketing strategy, don’t hesitate to get in touch on sales@jakinc.uk, by telephone on 0191 3882 698 or by clicking here to visit our website.