Although the internet has changed the way in which we communicate with business delegates and potential customers, the chances are you will still find good use out of a business card. Whether you’re attending networking events or you just want to be best prepared for any business occasion, having a well-designed business card that portrays your brand is essential. If you want to add a touch of class to your business cards, then read on for our three top tips.
Less is more
When it comes to printed material, the chances are that you will want to add as much as you can to your card to maximise your chances of engagement. However, while you may think that adding everything but the kitchen sink will serve you well, you should instead prune your information and select only the necessary contact details. Your Twitter username, office line, mobile number, email address, street address, LinkedIn URL and Facebook ID are all great ways to contacting you, but you should instead highlight just one or two key pieces of information.
While the clear benefit of cutting down on contact details is a streamlined design, another advantage is that you will know exactly how clients and business prospects will get in touch.
Focus on the quality of your card
A sure-fire method of adding impact to your business card is to give it a special finish. At the JAK Print Shop, you can find spot UV, hot foil and higher GSM cards, each of which can help you stand out from the crowd and portray an elegant and sophisticated brand message. Making your card tactile and memorable is essential if you want to impress – a flimsy piece of paper with your email address will demonstrate that you do not take your business seriously.
Double-check your artwork
While this piece of advice applies to all of your printed material, it’s still worth mentioning. Before you send your artwork off to a print shop, ensure that you have double-checked every detail of your design. Getting your telephone number wrong or making a spelling mistake can appear unprofessional, while bleed lines and stretching can also ruin the overall effect of your card. If you are unsure of whether your design is right, consult with a graphic designer or your print shop.
Business cards offer a unique opportunity to put your brand in the hands of your potential customers – something that cannot be mimicked on the internet. By following our advice on how to add a touch of class to your business cards, you will be able to introduce more people to your organisation in a way that portrays you in the best possible light.