When it comes to marketing your small or medium-sized business, you may think that social media and advertising is enough. However, if you want to maximise your chances of new business leads and improve your search engine results page (SERPs) rankings, then you should implement an effective blogging strategy into your business marketing. Below, we’ve put together five reasons why it’s essential to start blogging on a regular basis.
Boosts your chances of search engine success
One of the best ways to ensure your website ranks well on Google and other search engines is to post fresh, engaging content. By regularly blogging, you will be able to give search engines new content to index, which in turn will create new opportunities for rank for relevant keywords. It’s entirely possible to rank above bigger competitors by selecting the right keywords and posting content that answers questions and offers a solution to reader’s problems.
Helps you build relationships
Blogging allows you connect to your website’s visitors on a much more personal level – usually through the use of a comments section, or through social media and email. Asking your readers a question at the end of your blog post can encourage discussion and engagement, which you can use to build a rapport and, in turn, use to sell your services. The more trust you can build with your audience and the more customer insight you have, the better the service you will be able to deliver.
Establishes your brand as an expert
Whether you’re a one-man-band or you employee a team of experts, it’s easy to build trust within your industry through posting valuable, well-researched blog posts. By following SEO basics when blogging and sticking to a quality content marketing strategy, you will be able to rank on Google for keywords and terms related to your industry, and in turn become an ‘expert’ within your field.
Connects people to your brand
Regularly posting content can allow you to show off the personal side of your business and give you another opportunity to connect on a more personal level. Blogging about the way your business is run can offer information about your company ethos, vision, goals, and achievements – each of which can be selling points if discussed in the correct manner.
Gives you sharing opportunitiess
For every blog you publish, you’re opening new opportunities for your content to be shared with others – both on your own social media channels, but on those of your customers and readers. Post your blog on social media, send an email to let people know you have new content live and don’t be afraid to ask for a share – more often than not, people are willing to help out.
Don’t have time to post regular content on your website? Rely on the copywriting experts at JAK to add fresh, engaging content to your website that your readers will love. Email sales@jakinc.uk, call us on 0191 3882 698 or click here to visit our website.