Running an online store can be tough. On top of managing your inventory, dealing with customer concerns and organising your time, you need to find a way to market your products and boost your search engine optimisation. While improving your SEO rankings may sound like a challenge, following these five methods should offer a helping hand and bring more customers to your website.
Take advantage of competitor’s links
If you want to get ahead of your competitors, then take advantage of their hard work and find out exactly where they’re getting their backlinks. Found a website that regularly promotes your competitors’ products? Send them and email and ask if they’ll feature yours, too.
Send freebies to influencers
Influencers are one of the best ways of getting your products in front of potential customers – so analyse your market and find bloggers, YouTubers and industry experts who would be prepared to talk about your products in exchange for a freebie. Avoid sending out samples to any and every influencer you can find, and instead carefully target appropriate authority figures to maximise your return on investment.
Host a competition on your website
The chances are that you’ve already held a competition to give away products in exchange for a tweet, but running a competition on your product page is one of the best ways to get a backlink. More people will stop by your website instead of your Twitter feed, and your products will be exposed to a wider audience than they would be than through a single social media post.
Create a specials page
Instead of hosting all of your discounted and special offer products on individual pages and attempting to rank for each one, you should instead consider a single ‘specials’ page that you can use to notify customers of promotions. That way, your hard-earned backlinks will still be useful in six months time when you’re running your latest sale – instead of linking to an old ‘sold out’ page.
Write buyer guides
If you have a lot of products on your website, then the chances are that your customers will feel overwhelmed by choice. Instead of leaving them to their own devices, write buyer guides and link back to some of your most popular products. Just remember to address problems, offer solutions and discuss the benefits of your products over your competitors’.
At JAK, we have years of experience building and maintaining ecommerce websites. Need assistance with your own, or want us to implement an SEO strategy to boost your sales? Email us today on sales@jakinc.uk, call us on 0191 3882 698 or click here to visit our website.