It’s worth expanding your company’s marketing campaigns across a range of social media channels. This can help you to reach a higher number and variety of potential customers, provide more distinctive experiences, and utilise each platform’s unique merits as an advertising portal.
There are good reasons not to leave the micro-blogging site Twitter out of your promotional efforts. Twitter’s number of active users is over 316 million – while statistics suggest that 79% of those users will recommend brands that they follow on Twitter.
Standing out from the already huge crowd of businesses using Twitter for marketing purposes isn’t easy; however, the following tools can help you to overcome that challenge.
ManageFlitter
While ManageFlitter comes with various business-friendly features, including multiple account management and analytics, perhaps the most useful of these is “PowerPost”. This lets you schedule tweets to go live at times when your target customers are especially active. ManageFlitter can discern these times by analysing your followers’ usage patterns.
UnfollowerStats
ManageFlitter also allows you to track users that unfollow you; however, this tool isn’t free. Therefore, if this particular feature really piques your interest, you could opt for UnfollowerStats. Using this tool to track users who have turned their backs on you could help you in learning how to win them back. Your firm will look better if it has more followers than followed accounts.
TwitLonger
The 140-character limit to tweets can be a serious pain point for many online marketers, who might have a lot to say but too little space in which to say it. Turn to TwitLonger, however, and you can – in a sense – add more to a tweeted update. It works by letting you post what you can within Twitter’s usual limit; it then automatically generates a link through which further text can be seen.
Twimage
Searching for hashtags on Twitter can be straightforward with Twimage, which can help you keep an eye out for brand mentions and monitor trends. Furthermore, Twimage sources its results in real-time; there’s no frequent need to, in a convoluted manner, manually make further searches if you want to continue seeing how often your brand is appearing in the latest conversations or the news.
Twitter and the tools we have mentioned above can become formidable aspects of your marketing arsenal, so to speak. This can be especially the case with assistance from our social media experts at JAK Inc. Call us on 0191 3882 698 or email us via sales@jakinc.uk to get the ball rolling. You can also learn more about our social media expertise when you browse our website.