Video has long been hailed as a marketing medium on the verge of seeing more mainstream adoption. If your competitors have decided against utilising video marketing for the time being, you can take advantage of their reticence by investing in this promotional method right now. Here are various things you can do as you endeavour to get it right.
Consider what your audience wants
What questions are most frequently put to your company? What questions are your target customers asking on online communities such as Twitter and LinkedIn? Knowing the answers will better position you for making a video that your audience is genuinely interested in watching.
Make the video helpfully informative
If you have expert knowledge that you know target customers of yours could benefit from learning, then providing your advice through a video is a great idea. It will lead people to share that video content and perceive you as a trusted expert whose further advice is worth absorbing. This will then lead them to watch further videos that you post as part of your marketing drive.
Grab the viewer’s attention early
Remember: someone who has opted to view your video could have a short attention span, and this could lead them to abandon watching that video should you fail to grip them within the first 8-10 seconds. In that time, you’ve got to make clear why your video is worth watching right through to the end. After all, you just never know how many people could be trying to load that video on phones reliant on a cellular connection prone to weakening at inopportune moments.
Provide videos in short, easy-to-digest chunks
Many people could be too daunted – or simply time-strapped – to want to watch a video lasting 5-6 minutes. Breaking up that video into 5 or 6 separate videos – though, for the sake of convenience, make sure that each one is self-contained – could serve you much better. Many of the people you are targeting might lack the appetite to download several minutes of a video if they feel that only 1-2 minutes will include information that is genuinely useful for them.
Video can form a solid arm of a comprehensive digital marketing campaign – but only if done well. Thankfully, at JAK Inc, we have experts who can help you to get your video-based promotional projects just right. To learn more about how, phone us on 0191 3882 698 or fire an email to sales@jakinc.uk. Our website also includes more details about our digital marketing services.