Without implementing the correct social media strategy, it’s easy for your brand to get lost in the crowd. When you take your business online, you’re competing in a global marketplace, so it’s essential that you do everything you can to make an impact.
Here are five ways to boost your Twitter reach and get the results you need from social media.
Get to know your audience
Knowing your audience is important – without understanding the demographics, needs and attitudes of your customers, you won’t be able to market your product effectively. Target specific keywords, monitor your followers and update your content strategy based on their language and behaviours.
Tweet at the right time
Twitter is perhaps the most time-sensitive social network around. Therefore, relying on timing is essential to ensure your brand messages are delivered consistently and effectively. Tweet along during important events and television shows related to your industry, and monitor your tweet engagements to find the right time to inject some promotional messages.
Add a call to action
You wouldn’t think twice about adding a call to action to your latest press release or blog post, so why should Twitter be any different? Ask for a retweet or a visit to your website, and you should find that your engagement levels rise.
Add some images
According to Buffer, tweets with images attract three times the number of retweets than those without, so add a picture to your latest update when you can. Whether that’s a stock photo from your company intranet or custom-designed graphics, images look great and engage your followers.
Talk to your followers
Getting the right voice and tone on Twitter is important, and it starts by engaging with your followers directly. Instead of shouting about your promotional messages and expecting your audience to lap it up, be engaging, respond to tweets and develop a personality that you can use across all of your social media channels. Nobody wants to listen to a robot!
No time for social media? Let us manage your Twitter, Facebook and Instagram channels for you. Get in touch on j.taylor@jakinc.uk, call me on 0191 3882 698, or visit our website at jakinc.uk.