With more businesses competing online than ever, there’s never been a more important time to market your products and services in a way that makes you stand out. Whether you run a blog, post content to social media or run an email newsletter, follow our four quick content marketing tips.
Use a calendar
Posting regular content can be difficult – particularly if you’re responsible for more important business tasks. Although it may be tempting to leave your blog to sit empty for several weeks while you catch up chasing unpaid invoices, you should instead set a schedule and plan your content in advance. Doing so means you won’t miss out on posting, and your customers will never be left in the dark.
Write for your customer
When it comes to writing content for your website or newsletter, you may be tempted to write in a particular style that you are accustomed to. However, getting into the minds of your customers and writing from their perspectives is key to content marketing success – so consider their needs, challenges and expectations before you start a new blog post or e-shot.
Be personable
Giving your content a personal touch is essential – particularly for small and medium-sized businesses – so post case studies, talk about challenges and milestones in your business and don’t be afraid to be honest.
Include a call to action
When it comes to marketing, there’s little point in writing informative, compelling content if you don’t follow it up with a call to action. Give your audience a reason to get in touch, and include all of the necessary details – or links – they’ll need to find out more about your products or services.
The key to successful content marketing is writing quality, consistent content. With a team of expert copywriters, JAK is best placed to help you with your content marketing strategy. Don’t hesitate to email us on sales@jakinc.uk, call us on 0191 3882 698 or click here to visit our website.