With Black Friday, Cyber Monday and Christmas all just around the corner, there has never been a better time to prepare your ecommerce website for the upcoming winter rush. Below, we’ve put together six things you need to do if you want to remain competitive and boost your sales this November.
Use dedicated graphics
Black Friday and Cyber Monday are two of the biggest shopping events of the retail calendar – last year bringing in an incredible £3.3bn combined. To maximise your chances of boosting sales, you should invest in dedicated graphics that you can use throughout the weekend.
Whether that’s a new promotional banner for your homepage, a custom-designed email newsletter to send out to your customers or some social media graphics to advertise your special offers, festive-inspired designs will show your audience that you’re celebrating the season as much as they are.
Perfect your mobile website
The chances are that your ecommerce website is already fully-responsive for mobiles and tablets, but when did you last test your latest design elements? Use online tools like Browser Stack to see what your website looks like on multiple browsers and platforms and make any necessary changes before the winter rush kicks in.
Focus on gift-giving
One of the most effective methods of driving sales through the winter months is to promote your products with a gift-giving angle. Write blog posts, send out a newsletter and write social media posts to remind your followers that the festive season is just around the corner.
Implement live chat
With more retailers than ever competing for trade, standing out of the crowd and providing a high level of customer service is essential. Implementing live chat on your ecommerce website not only allows you to provide instant customer support to cut down on your email backlog, but it means that you can persuade would-be customers to make a sale with dedicated pop-ups and reminders.
Add a countdown timer
If you want to add some buzz to your special offers or get your visitors prepared for the festive season, consider adding a countdown timer to your website. A timer can add a sense of urgency to your discounted products, and persuade visitors to buy now instead of shopping around.
Create product bundles
Bundling together some of your less-popular products and offering them at a special discount during the winter season is a great way to clear unwanted stock and boost your sales. Focus on the fact that your bundle is a limited time offer that won’t be available anywhere else, and you’ll soon see people flocking to your website to stock up for Christmas.
Need help getting your website up to scratch for the festive period? Don’t hesitate to contact the graphic and web design experts at JAK. Send us an email on sales@jakinc.uk, call us on 0191 3882 698 or click here to visit our website.