Every website should include a call to action in order to maximise engagement and increase the likelihoods of generating a sale or siphoning a visitor’s email address. Not only can a call to action add a focus to your website, but it can measure your website’s success and give your users direction – a clear plan of where to go and what to do.
However, a simple signup box will no longer suffice, and you need to be more creative and imaginative with your calls to action if you want to see a result. Below, we’ve put together five effective techniques to consider when implementing a call to action on your business’ website.
Sweeten the deal
Whether you want your visitors to sign up for your mailing list or enquire about your products, you should consider offering a freebie to sweeten the deal. Commonly-offered incentives include discount codes, competition entries or a free gift or download such as an eBook or whitepaper.
Use active and urgent language
An effective call to action should directly tell your users what you want them to do on your website. Words such as ‘subscribe’, ‘register’, ‘sign up’ and ‘buy’ are clear and encouraging. If you want to encourage your visitors to press the button, create a sense of urgency with language such as ‘offer expires soon’, ‘limited time’ and ‘today only’.
Use white space accordingly
We’ve already talked about the importance of white space, and using such space is essential when it comes to delivering an effective call to action. If your subscription box is cluttered by a blog or flashing graphics, then your audience won’t take notice – reduce the noise on your page and ensure that all eyes are focused on your call to action when it appears on your page.
Mix up your colour scheme
Although web designers prefer to stick to a set colour pallet when designing your website, it’s perfectly acceptable to try something new for your call to action. Depending on the nature of your offer or request, consider bright and bold colours and fonts to maximise your chances of engagement – but overdo it, and you’ll risk putting customers off entirely.
Use some numbers
Including concrete digits into your call to action is a great way to offer specific information. Whether that’s your “unbeatable” price, “incredible” discount or a statistic relating to the success of your brand, numbers sell.
If you would like assistance with your calls to action and optimising your website for maximum conversions, don’t hesitate to get in touch with the team at JAK today. Email sales@jakinc.uk, call us on 0191 3882 698 or click here to visit our website.