Your company’s website should be bringing traffic and conversions to help that business to grow. If it isn’t doing that, you should look more closely at that website to see where it’s going wrong. In doing so, you could too easily overlook some design blunders that, while small, can adversely affect a business website’s effectiveness to a serious extent. Here are five examples of such errors.
A complicated shopping cart
If you let people buy products or services through your website, make sure that the shopping cart is intuitive to use. It’s a good idea to make sure that, once a user has added an item to that cart, they are immediately returned to the last page they were on. It’s an even better idea to implement a mini cart allowing them to add an item without leaving whatever page they are on.
You should also make it straightforward for the customer to change the quantities of carted items or remove items. People shop online in the first place because they want an experience more convenient than what is possible offline – so, treat ‘convenience’ as your watchword.
Product images that are too small
Don’t underestimate how much of a product a customer will want to see before they buy it! To this end, make sure that products are displayed in large and clear images that could also incorporate a zoom feature. Products should also be pictured from many different angles – including top, bottom and sides. If you fail to heed such advice, remember that online competitors probably already have.
A non-responsive web design
Mobile shopping has become more popular with the rise of the smartphone. Therefore, it is in your company’s interests that its website is just as easily viewable on mobile devices as on computers. A simple way of ensuring this is by opting for a responsive web design, where elements of each page will automatically rearrange for the best possible experience on whatever size display is being used.
Slow loading times
No-one likes to wait longer than they have to. If many pages of your website are often beset by lengthy loading times, users could opt to abandon the site for another that runs like greased lightning in comparison. Getting to the bottom of what is hindering your site’s speeds could be as simple as noticing that you are using images comprising more data than can be loaded quickly.
The call-to-action is weak
Each of your landing pages must have a strong call-to-action. Analytics can help you to discern the strength of each CTA, which should also be easy to comprehend and follow. Now, how better to end this blog post than with a good example of a powerful CTA?
Here at JAK Inc, we know ins and outs of a website that can deliver what you need. We can put together such a website for communicating the products and services that you offer and how people can – easily – buy them. You can learn further by contacting us by phone on 0191 3882 698 or email through sales@jakinc.uk. Alternatively, you can read more on our website.