Spring is here! There are plenty of reasons to like this season’s arrival: the warmer temperatures, the chocolate eggs just waiting to be tucked into, and the opportunity to carry out a bit of spring cleaning. This can extend to your business. Maybe your company has long been following some branding and marketing tactics that you hadn’t even realised were outdated or simply ineffective. Now is an ideal time to both notice and rectify those shortcomings.
Be more of a social butterfly
Yes, that is a deliberate spring-related pun. You can benefit from making a bigger effort to, like the butterflies that have recently appeared fluttering around the green outdoor spaces of your corporate premises, get out and about, so to speak.
By this, we mean checking that your company’s presence on various social media channels is up to scratch. Your business might already have Facebook and Twitter profiles as a matter of course, but just being present on social media isn’t sufficient. You also need to regularly post exciting new content to those profiles – and, along the way, fire up conversations about your company.
You want those to be positive conversations, of course. Before making major changes to your firm’s presence on social media sites, search for its name on those sites. When on the subject of your company, are people saying the kinds of things that you want them to say? Encouraging them to do so can be vital to your branding success.
Freshen your company’s image
If, for a long time now, you have sticking to the same print- or web-based advertisements, they might have grown stale to the people that you are most eager to attract. However, new ads could also go hand-in-hand with a tweaking to your brand.
We aren’t necessarily advocating that this brand be dramatically revamped beyond all recognition. If you have previously spent a lot of time cultivating that brand, its familiarity might now be fundamental to its power. Still, a refresh could show a clear determination to remain “current”. Think of the example of Pepsi – which has, over the years, periodically modified its logo while preserving the iconic colour scheme of red, white and blue in its “Pepsi Globe”.
Whatever you are planning for spring, don’t overlook how much your business could be boosted with a seasonal makeover. At JAK Inc, we can cater for many aspects of that, such as through crafting a new logo and corporate identity, producing new ads for both print and digital channels, and adding more vibrancy to your social media persona. Contact us through the email address sales@jakinc.uk or phone number 0191 3882 698 for more information; our website also further details our services.