Apple recently released a raft of new products, including red models of its high-end iPhone 7 and iPhone 7 Plus and its cheapest iPad yet. You don’t necessarily have to significantly cut prices or put a lot of red on your products to revive your company’s fortunes. However, there are various other ways in which you can utilise Apple’s manner of delivering great experiences to its customers.
Make clever use of timely advertising
If you are an Apple customer, you are probably already familiar with the experience of regularly receiving promotional emails from Apple, letting you know when major new products have recently launched. Apple has also, in the past, sometimes taken advantage of special occasions, including Christmas and Mother’s Day, when marketing what it has to offer.
However, you could go even further than this – by, for example, emailing a customer on their birthday, when you could present them with a limited-time money-off voucher. This could easily delight them while leading them to, in the longer term, think more favourably of your business.
Offer short and easy-to-digest video tutorials
There’s a treasure trove of short and snappy video content on Apple’s YouTube channel. While many of these videos are – unsurprisingly – screen adverts, also included are tutorials for utilising different Apple functions and services. There are guided tours of separate sections of the Music app that comes preinstalled on iPhones and iPads, plus a video demonstration of how to use the mobile payment service Apple Pay at bricks and mortar stores and in apps.
Some customers might be too shy – or just time-strapped – to ask you for clarification when they struggle to get their head around one of your company’s products or services. For those people, you can post videos that relay vital information while remaining pleasingly concise.
Leave the customer to make their own decision
Naturally, you could be eager to reach – and even far exceed – a specific number of sales for a particular item in your company’s product line. However, pushing customers to make a decision is evidently not favoured by Apple, which instead simply presents all of the crucial information that a customer could want or need while leaving them to reach a decision in their own way.
Adopting a similar approach can help you in prioritising the cultivation of a pleasant customer experience over the pursuit of meeting sales targets. That approach can enhance your firm’s standing to people even when they decide not to buy from your company on the first occasion.
We can assist you in enhancing customer experiences in all three of these ways. We can produce email marketing campaigns, put together video guides, and write informative but non-pushy text copy for your business. A much more detailed list of our services can be read on our website. Alternatively, why not phone 0191 3882 698 or email sales@jakinc.uk to learn more about how, at JAK Inc, we can help significantly change your business for the better.