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Why Social Media Is The Key To Reaching Generation X
You might have long considered Millennials to be the demographic cohort most preoccupied with social media. However, a Nielsen study published in January has revealed that members of Generation X – in...
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Preparing Your Website For Google’s Upcoming Mobile-First Index
What device do you most commonly use to access your favourite websites? These days, it’s more likely to be a smartphone or tablet than a desktop computer. That’s a sign of how much more popular these...
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What Is Anchor Text And How Should It Be Used In SEO?
We have previously emphasised how crucial it is that, when seeking to develop your site’s SEO profile, you gather effective links to that site. However, one subject we didn’t touch upon was what text...
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Good Reasons To Outsource Your Company’s Digital Marketing
Digital marketing can serve an obviously crucial role in our digital world; however, it can also pose challenges that would not apply with traditional marketing. Your company, especially if it is...
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How Attractive Graphics Can Boost Your Blog’s Popularity
If you regularly visit particular blogs, you likely have one simple reason, above all, to do so: the content is always enjoyable to read. However, what led you to first read these blogs, before you...
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Why Your Business Should Pay Attention To Google Voice Search
In the future, many of us will likely regularly be searching the web not by typing, but instead barking voice commands to our computers or smartphones like we are in Star Trek. The pretty...
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Get A Spring In Your Company’s Step With These Seasonal Tips
Spring is here! There are plenty of reasons to like this season’s arrival: the warmer temperatures, the chocolate eggs just waiting to be tucked into, and the opportunity to carry out a bit of spring...
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What Apple Can Teach You About Delivering Great Customer Experiences
Apple recently released a raft of new products, including red models of its high-end iPhone 7 and iPhone 7 Plus and its cheapest iPad yet. You don’t necessarily have to significantly cut prices or put...
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How Vlogging Can Revitalise Your Company’s Website
We have previously explained how vital blogging is to your company’s promotional efforts. However, what bears emphasis is the need to keep your blog attracting readers by preventing it growing stale....
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Why Copy Can Provide A Great Foundation For A Website Redesign
When you want to give your website a thorough revamp, which aspect of the site should you focus on first: the design or the words? While there can sometimes be differences of opinion on this, we would...
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5 Things To Axe For Your Mobile SEO Strategy
Our smartphones are wonderful little portals to a wealth of details about local businesses. This does, however, mean that the onus is on you to keep your company’s mobile SEO operations running...
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When Is The Right Time For Your Website To Get A Redesign?
Getting your website redesigned, like having your corporate premises refurbished, can take a lot of time; for that reason, you could be excused for lacking the appetite to do it very often. Before...
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Great Reasons To Continue Adding Fresh Content To Your Site
For scaling the higher ranks on Google’s SERPs, is content still king? Possibly not; with many searches these days taking place on smartphones that often rely on cellular data, speed may well have...
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What Apple’s Rumoured “Siri Speaker” Could Mean For SEO
Many people, particularly iPhone users, currently considering shelling out for the well-received Amazon Echo smart speaker could soon be more tempted by a competing product from Apple. The world’s...
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Journey driven design and why mobile-first isn’t always the best choice for...
While mobile-first web design ensures the prioritisation of content and can provide a solution to tight budget and time constraints, it is still not accurate to believe that this should be the user’s...
View ArticlePicture this: making a positive visual impression on Twitter
Imagery has become a crucial aspect of modern language, doubtless encouraged by a generation wielding smartphones through which posting emojis and other pictures to social media now feels like second...
View ArticleFinally, finally, finally, Flash bites the dust
We don’t want to give the impression that we’re celebrating the long-awaited demise of Flash, but, erm… we’re celebrating the long-awaiting demise of Flash. We’ve even had some cake in the office to...
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How your company can capitalise on the QR code comeback.
Remember QR codes? Yes, those blocky but intricate graphics that, at one time, seemed to be the “in” thing for quickly acquiring an exciting web link or online content through a simple scan. They...
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