Our smartphones are wonderful little portals to a wealth of details about local businesses. This does, however, mean that the onus is on you to keep your company’s mobile SEO operations running smoothly; otherwise, your competitors could often better hold the interest of many people who are glued to their phone screens both at home and on packed buses and trains.
Have a good look at how your company’s website currently fares when viewed and used on mobile devices. You should seriously consider jettisoning any of the following from that website.
Sluggish loading times
Most Google search users have reported abandoning a site should loading it take over three seconds. Put your site through tests on a range of devices to see if it loads sufficiently quickly. If it doesn’t, a number of specific measures, like removing data-heavy images and videos, could help.
Pop-ups
Whereas pop-ups on a desktop computer can mildly irritate, they could annoy much more when viewed on a phone screen, which they could take up a significant amount of. They could also drag on your site’s loading speeds. Even pop-ups with great calls-to-action should probably be dropped.
Unplayable video content
If you have put some exciting video content on your site, make sure that this multimedia can genuinely play across various devices. The content would clearly be pointless if it couldn’t! If it relied on Adobe Flash, for instance, it would be unplayable in the standard web browser, Safari, on iPhones and iPads – and these devices comprise a significant share of the mobile footprint.
Uninteresting or vague content
Here, we are referring to content that fails to immediately get across why your site’s users should pay attention. Your web copy also needs many powerful calls-to-action.
Generally poor design that isn’t mobile-optimised
Your site could have particular design elements that pose no big issues on desktop and laptop computers, but overly compromise the experience on smartphones and tablets. Those elements could include miniscule fonts and cluttered interfaces.
These might initially seem like small issues, but they can make a surprisingly big difference. Our team here at JAK Inc know how to avoid such drawbacks when, for your website, designing layouts, writing copy, or implementing exciting forms of digital marketing. You can embark on the path towards utilising their knowhow; call 0191 3882 698 or email sales@jakinc.uk. Also, our website includes useful information about different ways in which we can help your business to thrive.