For scaling the higher ranks on Google’s SERPs, is content still king? Possibly not; with many searches these days taking place on smartphones that often rely on cellular data, speed may well have replaced content as the premier factor. Nonetheless, you mustn’t overlook how crucial content remains to your website’s visibility. Here are some of the biggest reasons.
Content can attract potential customers
Content can be in many forms – including in-depth articles, briefer blog posts, photos, artwork, infographics and videos. By adding content that is interesting in itself while also covering many of these forms, you have great things to post snippets of to social media.
Promoting the material in this way can be a crucial piece of the puzzle; you shouldn’t necessarily expect your site visitor numbers to pick up if you haven’t widely advertised the fresh content.
You can better establish a reputation as an expert
Becoming reputed for expertise in your field is bound to make more people consider buying from your company. However, you can’t expect to reach this position without regularly showcasing your knowledge and educating people in a truly useful manner.
Thankfully, it’s possible to do exactly that by regularly adding to an easy-to-find blog on your site. You might run an optical practice and want to teach visitors simple ways of improving their eyesight; alternatively, maybe you sell biscuits and are interested in detailing the differences between particular brands and flavours. Show your expertise, whatever kind of expertise it is!
Content can delay when your site’s visitors leave
If your site lacks good content, many visitors could merely glance over the site before looking somewhere else for what they need. However, if you grab their attention with some fun content and keep them paying attention for a while, that will increase the chances of them eventually buying something from you. Even if they leave without doing so, they could soon decide to return due to memories of pleasant experiences when last using your site.
It can be an easy way of enhancing your site’s performance
Adding new content to your site can be a straightforward method to help boost that site’s visitor numbers and, thus, visibility in SERPs. This can be particularly true if you have tended to make only subtle changes to your site since you first set it up a while ago.
So, returning to our earlier question: is content still king? We would resist giving a straightforward answer to that. However, it is clear that, even if content has been deposed, it remains a strong candidate for the throne that speed might have recently settled down onto.
Whether you want text copy, photos or videos for display on your site, we can make that content for you and make it interesting, too. There are various other ways in which, at JAK Inc, we can help lift your company to greater success – check out our website to read about them. Your relationship with us could start with an email to sales@jakinc.uk or a phone call to 0191 3882 698.